About Us

Let’s build your future. Together.

The stakes have never been higher.

Technology is upending industries, markets are shifting overnight, and boardrooms face unprecedented scrutiny. Great leadership today takes more than strategy. It requires clarity, adaptability, and influence.

At Story Board, we champion human-centered, purpose-driven leadership, helping executives:

Make high-stakes decisions with confidence and precision
Lead teams through change and uncertainty
Align strategy with communication to inspire action
Protect and strengthen reputation under scrutiny

What sets us apart:

C-Suite and Boardroom Expertise
Real-world leadership experience at the highest levels. We’ve been in your seat. We know what works when the stakes are highest.

The Science of Leadership
Proven frameworks, market insights and data-driven analysis to navigate complexity with confidence.

The Art of Legacy
Founder Suzanna de Baca’s experience as a CEO, nationally recognized publisher and financial leader helps shape strategies and narratives that inspire teams, influence stakeholders, and define enduring legacies.

Tailored Strategy
Every leader’s journey is unique. Our solutions are built around you.

Creative Thinking for Complex Problems
We approach strategy as an engine for innovation, seeing patterns, anticipating shifts before they happen, and turning uncertainty into opportunity. We help leaders design solutions that are both visionary and practical, unlocking growth in even the most challenging environments.

Let’s build your future. Together.

Contact Us

“Suzanna is an incredibly talented professional. I have known Suzanna personally for over 10 years. I can state unequivocally that she is an excellent speaker as well as an excellent developer of executives. I know a number of executives whose perspectives have changed for the better because they listened to her. She has extensive experience as a moderator of panels. She knows how to get the best thinking from every panelist – her style is one which feels every panelist welcome. In summary, Suzanna is in a class by herself.”

Suku Radia

(retired) CEO, Bankers Trust; Board Director, Workiva, NCMIC, Nationwide Insurance

Tiffany Tauscheck, President and CEO, Greater Des Moines Partnership

“Suzanna is a known and trusted strategic advisor to senior leaders, recognized for her ability to bring clarity and insight to complex organizational and leadership challenges. Her depth of expertise enables her to guide others through even the most intricate workplace situations with strength, strategic acumen and foresight.”

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Tej Dhawan, Managing Director & Co-founder, Plains Angels; Managing Partner, Mango Seed Investments; board director

“Suzanna is a trusted advisor and guide with a breadth of knowledge built from her network of collaborators and colleagues, curated with her expertise as a journalist to distill contextually relevant information, and delivered with the direct brevity of a poet. She is an expert guide at ease on a panel discussing a diverse workforce, a disruptive investment opportunity, board governance, or a discreet confidant to an executive.”

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Molly Lopez, Chief Operating Officer, Iowa Economic Development Authority and Iowa Finance Authority

"As a seasoned executive transitioning from 30 years in private-sector leadership and business ownership to a COO role in state government, Suzanna’s advisory support was invaluable. She created a space where I could be candid, helped scenario-plan, and coached me through unfamiliar challenges with insight and empathy. Her counsel gave me confidence to lead cultural change and build an environment where 200 talented, mission-driven professionals thrive while serving our state."

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